Digital Persona

How we are perceived on the Internet

Whilst, interacting on the Internet, through e-mail, via chat rooms, forums, blogs and whilst carrying out electronic transactions we all adopt a digital persona.

This digital persona can take the form of an email address, a login name for access to electronic services, or our favourite pseudonym whilst using forums and chat rooms. These are effectively masks to our true identity.

This digital persona on the Internet can mask who we really our. What we post, the way we seem to behave and what we pretend to be like can be totally different to our true persona








True Persona

Who we really are


The person we really are and the way we behave in the real social world. This can be very different to out online presence.

Our true persona includes our social roles, the kind of clothes we choose to wear, and our individual styles of expressing ourselves.